cohesive ai
2022 - 2023
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In the heart of the AI wave in Jan 2022, we launched Cohesive — Beyond text-based interaction, our goal was to design a groundbreaking product, reshaping AI accessibility. We aimed to redefine interaction by creating a seamless, intuitive platform, democratizing AI for content marketing teams.
Content marketing teams come in different sizes, from small to larger, more varied groups. Each person's responsibilities depend on their role — writers create content, editors refine it, SEO specialists optimize it, designers create visuals, and social media managers engage with the audience.
Day-to-day tasks include researching, writing, editing, optimizing for search engines, managing social media, and analyzing performance.
Launched 3 generative AI products: text, image and voice
1M registered users within 5 months of launch
$30,000 MRR
1000+ paid users
Created a design system for 500+ SEO pages
Text templates
Content teams use social media to get people talking about their brand with interesting posts.
Text templates serve as a powerful tool to streamline the efforts of content marketing teams. For writers, these templates provide structured frameworks for different content types like blog posts, social media captions, or email campaigns. They act as guides, outlining sections, tone, and key points, expediting the writing process and ensuring consistency.
Future directions
Creating variations in one click — blog to Instagram reel, Facebook post and more.
Content structure, plagiarism check, SEO keywords, publishing from Cohesive to various platforms.
Knowledge
The challenge many brands face in today's content creation landscape is the time-consuming process of writing accurate and on-brand content at scale.
Brands struggle to leverage their wealth of internal and external knowledge effectively, hindering their ability to swiftly generate relevant, on-brand content.
That's why we introduced the knowledge feature—a game-changer for brands aiming to create loads of accurate content quickly.
With this feature, brands can plug in sources from Google Drive, Notion, Word docs, PDFs or even the web.
We gather up all this info, keeping it private, and then AI uses it as a guide when making content.
AI Voice generation
The traditional method of creating voiceovers is a huge challenge for brands. It's not just hard work; it's also really expensive! Buying recording devices, setting up studios, and hiring professionals racks up significant costs.
Plus, finding the perfect voices in various languages adds another layer of difficulty. And when it comes to keeping everything consistent for long projects? It's a real nightmare!
The user interface enables the creation of voice fragments for each paragraph. Any changes made to the paragraph will offer the option to generate a new voice sample in the language of your choice.
Creative Studio
We researched the most important aspect of content marketing teams — Making creatives for their catalogs of products.
The process is time-consuming due to the need for extensive localization, utilizing brand assets, and creating at scale.
